http://www.idealog.com/blog/a-bakers-do ... s-for-2010
His prediction 13:
This is my big problem with a lot of the ebook futures people are imagining. Basically, they just imagine a book to be... a website. Come on!!13. Book publishers will have to admit to real confusion about what the product is that they produce. The big meme coming out of 2010 will be â€œwhat is a book?â€ Publishers will increasingly be releasing productions that contain video, audio, animation, slide shows, and interactive game elements. Movie, TV, and game producers will see an alternate marketing and revenue channel available through â€œebookifyingâ€ content they have and moving it through book channels like a â€œtie-in.â€ Where one stops and the other begins will become increasingly difficult to see (and increasingly irrelevant).