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Mike Shatzkin's Predictions for 2010

Posted: 03 Jan 2010, 21:57
by daniel_reetz
I wasn't sure what forum to drop this in, really, and Social has become my catch-all. Anyway, this guy has some pretty interesting predictions regarding ebooks in 2010: ... s-for-2010

His prediction 13:
13. Book publishers will have to admit to real confusion about what the product is that they produce. The big meme coming out of 2010 will be “what is a book?” Publishers will increasingly be releasing productions that contain video, audio, animation, slide shows, and interactive game elements. Movie, TV, and game producers will see an alternate marketing and revenue channel available through “ebookifying” content they have and moving it through book channels like a “tie-in.” Where one stops and the other begins will become increasingly difficult to see (and increasingly irrelevant).
This is my big problem with a lot of the ebook futures people are imagining. Basically, they just imagine a book to be... a website. Come on!!